photo to fashion
For the Nederlands Fotomuseum in Rotterdam Jos (NB) designed with Theun Mosk the exhibition Mattijs Bergen - Photo to Fashion. Dutch fashion designer Matthijs van Bergen designed a new collection inspired by the iconic black-and-white photography from the museum archives. This fashion collection was then photographed by three Dutch fashion photographers, Sacha van Dorssen, Wendelien Daan and the duo Petrovsky & Ramone.
The exhibition begins with a blank space. In this space you're surrounded by colored fluorescent's. Through a pitch black hole at the end of the space you enter a dark corridor. Stripped from color, here the work of Mattijs van Bergen is shown on sixteen mannequins. The corridor runs around a pink central space where the work of the three photographers is on display.
type Exhibition Design
client Nederlands Fotomuseum
location Rotterdam, The Netherlands
team Jos (NB) with Theun Mosk
photography Pieter Kers